1

Flume: Streaming Service

Empathize

Learning about all of the users

2

Define

Constructing the POV based on user needs

The Process

3 Quantitative Research

Ideation

Brainstorming and sketching of creative solutions

4

13, 204 users were surveyed to provide initial findings for the Flume design project in June 2023

Wireframing

Low-mid fi representation of the concept

5 User Needs:

Prototype

Branding and hi-fidelity, branded functional app

43%

of users report having moderate to severe trouble navigating streaming services

UX Design Case Study

70%

of users wish they could share their watched programs with friends

65%

of users said they are interested in purchasing add ons to their streaming service

42%

of surveyed users have color blindness or impairment

Customizable accessibility adjustments

Recognizing your accomplishments while encouraging you to delve into unexplored genres

Competitor Analysis

Netflix

Features + Obstacles

Ad Free: Uninterrupted viewing
Personalized Recommendations
Content Rotation: Fluctuation in available titles

Emily, a dedicated full-time professional, maintains subscriptions to several streaming services. She. frequently enjoys TV shows and movies as a backdrop to her activities like cooking, cleaning, and note-taking during work. However, when seated on her couch or lying in bed, she dedicates more focused attention to her TV watching. Emily has dyslexia, underscoring her preference for streaming platforms that offer intuitive navigation, minimal distractions, and captivating content.

61%

of users report having cognitive impairment

Users wanted a distinguishable difference in streaming service features, justifying the investment in another subscription service
An intuitive and user-friendly interface, alleviating cognitive burden
The ability to tailor their preferences within the app

Features + Functionalities

To resolve user’s needs

Customized quizzes that assist users in determining their ideal viewing choice

Sleek and minimalistic design for effortless navigation and reduced cognitive load

80%

of users are interested in utilizing chat features or groups on streaming services

Share your personally curated playlist with friends

Capability to refresh and receive show recommendations

MAX

Features + Obstacles

Theatrical Releases: Option to watch new movies at home
High quality content
Limited availability on some devices
Geographic restriction

Unique Features

Unlike its competitors, Flume:

User Persona

About Emily

Has tailored accessibility enhancements crafted to support users with cognitive impairments
Is crafted with personalization and intuitive design. The quiz aids users in discovering fresh viewing content
Empowers users to exchange and receive personalized playlists with friends, conveniently stored in one location
Commends users for their milestones while encouraging exploration across different genres

Emily | 31 yrs old

Seattle, WA

Easy navigation
Unique features not offered on other sites
Reduced cognitive load
Assistance and support

What she’s looking for

Painpoints

Feels as if all streaming services are the same, has a hard time justifying why she should pay for a new one
Frustrated when her favorite shows / movies are removed without warning
Has dyslexia and cognitive impairment - easily distracted and overwhelmed by too much content